Archive for December, 2009
The Top 3 Money-Making “To Do” Activities
Written by admin on December 3, 2009 – 3:58 pm -The Top 3 Money-Making “To Do” Activities
By Jimmy D. Brown
http://HomepreneurHabits.com
I’ve always been impressed with those who can take overwhelming
things and handle them with ease and poise. It never seemed to work
that way for me, until I discovered the secret for
tackling those daunting tasks.
The secret is simple: make things simple!
With just about every major undertaking, things can be simplified
into a handful of “core” components. That makes them manageable.
Manageable fosters productivity simply because I can work on
something that seems accomplishable. And when productivity goes
up, desired results come.
I received the following question from one of my clients…
“If you have to pick, what would you say are the top 2 or 3
things we should concentrate on? I’ve heard the
domain/site(blog) are the most important, then others say
writing info products, others say lists. For short term and
long term investment, what is the most important things to
be working on?”
This client wants things simplified. And rightly so. He knows
the secret to success is getting things down into manageable
chunks.
So, what are these core practices for building an internet
business? There are three things – and three things only – that
you need to concentrate on with your business…
1. Offer Development.
You cannot make money online unless you have an OFFER. It’s that
simple. Unless there is some way for income to be generated, you
can’t get paid. End of discussion. Every business is founded
upon a revenue-generating offer. Now, this can either be your
own offer (small reports, ebooks, membership sites,
coaching/consulting,
advertising, etc.) or something you promote as an affiliate and
earn revenue for referred sales.
2. List Marketing.
The fortune is in the list. You’ve heard it an untold number of
times in the past, right? Building and profiting from opt-in lists
should be a major priority on your schedule. You need to devote
yourself to attracting new subscribers and then getting all of
your subscribers to spend money with you … by purchasing your
OFFERS (see #1 above).
3. Traffic.
The third and final thing you need to concentrate on is “traffic”.
This includes both traffic GENERATION (getting visitors to a site)
and traffic CONVERSION (getting that traffic to buy). This includes
things like: starting an affiliate program, buying PPC ads,
participating in joint ventures, utilizing viral marketing tools,
raising your visitor value, tweaking your sales pages, etc.
With each of these categories, you have a variety of options to
choose from in directing your attention. It would be foolish for me
to say “grow your affiliate program” as your number # traffic activity
since I don’t know if you even have your own product to sell. That’s
why I don’t recommend specific activities, but rather three key
categories of business-building.
With each of these categories, find 2-3 activities to work on each
week and you should see results in a short amount of time.
I recommend you work on offer development every Monday, list
marketing every Tuesday, and traffic generation every Wednesday.
If you just spend a couple hours each of these days working on these
core parts of your business, sales should come.
In a nutshell -
- Find an offer to promote.
- Setup a list to promote the offer.
- Drive traffic to the list opt-in page.
Keep it simple. Keep it successful.
Believe it or not, there is a tremendous “operations manual” that
you can download to help you create a plan that works for YOU.
—————-
Jimmy D. Brown is the author of the 65-page “operations
manual”, Homepreneur Habits: How To Run A Successful
Home Business. Learn The Internet Marketer’s Weekly
R.O.U.T.I.N.E.(TM) at http://HomepreneurHabits.com
Tags: affiliate, lead generation, leads, lifetime goals, marketing, marketing system, opportunity, setting personal goals, success, successful business people, traffic, work at home, work from home, writing content
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How to Pull In As Much Profit As Your Wallet Will Hold With Opt-In Lists
Written by admin on December 3, 2009 – 3:46 pm -How to Pull In As Much Profit As Your Wallet Will Hold
With Opt-In Lists
By Jimmy D. Brown
The fortune is in the list.
If I had a dollar for every time I’ve heard that said, well, I’d already have a fortune!
However “broken-recordish” it may sound, it is a truthful statement. The fortune REALLY IS in the list.
Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.
And, if you’ll read the remainder of this article, I’ll pass that knowledge right on to ya.
It comes down to getting folks to do four things…
1. REQUEST. First things first, you need to convince people to “opt-in” to your list. That is, get them to join your list of their own free will.
Usually, this involves giving away a mini-course, report or newsletter from your web site. All you need is..
- An Attention Grabbing Title. (I could have chosen “4 Keys to Successful Email Promotions” for this article, but is that as attention-grabbing as “How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists”?)
- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things subscribers will learn if they join your list. Think “what’s in it for me?”)
- An Opt-In Submission Form. (Your autoresponder system will provide this for you.)
NOTE: The BEST way to get folks to join is to embed the above mentioned items DIRECTLY in the most prominent place you have your site visitors’ attention. Usually this is 3-5 paragraphs into your sales letter or 1/3 of the way into an ezine article.
2. RECEIVE. After visitors to your site have “requested” information by joining your list, it’s critical that your emails be delivered successfully to their inbox. With all of the filters in place (among other hazards) this can be quite a chore.
One thing you’ll want to do for certain is check your SPAM rating to make certain it’s in an acceptable range. Again, most of the better autoresponder services offer this feature for you.
You can also do things like…
- Get your subscribers to “approve” mailings from you.
- Authenticate yourself as a legitimate mailer when you receive a “response challenge” from protection services such as Spam Arrest.
- Use alternative formats of your email messages such as “downloadable email messages” in PDF format.
3. READ. When your emails successfully arrive at the inboxes of your subscribers, another task awaits – getting them to actually open your message and read it.
This is going to depend upon your “subject line”. It is paramount that your subject line be intriguing enough to convince your readers to stop what they are doing and take a look inside.
One way to get this done is to create a swipe file of email subject lines that have convinced YOU to read the messages and then modify those subject lines for your own use.
Ex. I received an email that had the subject line of “This affiliate tip is almost too easy” that caught my attention and forced me to read the associated message.
This subject line could easily be used in a variety of different niches…
- This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost too easy
4. RESPOND. When you have convinced your subscribers to open your email message and read its contents, the only remaining “task” is to get them to respond.
You want them to take action. Click a link. Go somewhere. Ultimately, spend money with you.
The only way you’ll be able to do this is follow a simple catch phrase I’ve been teaching for years: “useful, but incomplete”.
It simply means this: your messages must provide content that is useful to your subscribers (otherwise, they’ll unsubscribe faster than you can say “oops”!), but is also “incomplete” in that there is some additional offer that could enhance or maximize that content.
Ex. You might write an article that shares “7 Ways to Profit With Autoresponders” to send to your list. That’s “useful” information to those who are interested in that particular topic. It’s also “incomplete” because they need an autoresponder service to put the information into action. That’s your cue to promote your recommended autoresponder service.
See how it works?
If you want to pad your wallet with profits by using opt-in lists, this is how you do it:
Get people to do these four things
- Request
- Receive
- Read
- Respond
This is a system that has never failed, will never fail. I’ve used it. Others have used it.
Now, it’s your turn to use it.
——————————
For the first time, ever, Jimmy D. Brown is sharing his simple, yet powerful 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list. Do I have your attention yet? Then visit http://ListProfitSystem.com to get your copy of the List Profit System today.
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Tags: achievers, affiliate, affiliate marketing, Jimmy D. Brown, lead generation, leads, marketing, traffic, training, work at home, work from home, writing content
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